Digital Marketing
Plan and run real campaigns across SEO, paid ads, email, and analytics.
Who is a Digital Marketer?
A digital marketer helps businesses reach and win customers online. They use search engines, social media, content, email and paid ads to attract the right audience, build trust and turn attention into sales or sign-ups.
What does a Digital Marketer do?
- Plan marketing campaigns around clear goals and audiences
- Create and publish content such as posts, articles, emails and videos
- Improve websites so they appear in Google searches (SEO)
- Run and manage paid ads on platforms such as Meta and Google
- Track results with analytics and report what works
- Test new ideas and improve campaigns over time
Who This Program Is For
Whether you're starting from scratch or switching careers, this program is built for anyone serious about building a real, practical skill in 12 weeks — no prior experience required. You'll learn by doing, not just watching.
Full Curriculum
12 modules, built to take you from zero to job-ready.
Module 1 — Week 1: How Digital Marketing Works
- The digital marketing landscape
- Understanding your audience
- Setting marketing goals
- Using AI tools (ChatGPT, Jasper, AI ad platforms) to write copy, plan content and optimize campaigns
Module 2 — Week 2: Brand & Positioning
- Brand positioning basics
- Defining your value proposition
- Competitive analysis
- Using AI tools (ChatGPT, Jasper, AI ad platforms) to write copy, plan content and optimize campaigns
Module 3 — Week 3: Content Strategy
- Content planning & calendars
- Writing content that converts
- Content formats that perform
- Using AI tools (ChatGPT, Jasper, AI ad platforms) to write copy, plan content and optimize campaigns
Module 4 — Week 4: SEO Fundamentals
- How search engines work
- Keyword research
- On-page SEO basics
- Using AI tools (ChatGPT, Jasper, AI ad platforms) to write copy, plan content and optimize campaigns
Module 5 — Week 5: SEO in Practice
- Technical SEO basics
- Link building fundamentals
- Measuring SEO performance
- Using AI tools (ChatGPT, Jasper, AI ad platforms) to write copy, plan content and optimize campaigns
Module 6 — Week 6: Social Media Marketing
- Platform-specific strategy
- Organic growth tactics
- Content that drives engagement
- Using AI tools (ChatGPT, Jasper, AI ad platforms) to write copy, plan content and optimize campaigns
Module 7 — Week 7: Meta Ads
- Facebook & Instagram Ads setup
- Audience targeting
- Budgeting & bidding basics
- Using AI tools (ChatGPT, Jasper, AI ad platforms) to write copy, plan content and optimize campaigns
Module 8 — Week 8: Google Ads
- Google Ads fundamentals
- Search vs display campaigns
- Reading ad performance data
- Using AI tools (ChatGPT, Jasper, AI ad platforms) to write copy, plan content and optimize campaigns
Module 9 — Week 9: Email Marketing
- Building an email list
- Email funnels that convert
- Writing emails people open
- Using AI tools (ChatGPT, Jasper, AI ad platforms) to write copy, plan content and optimize campaigns
Module 10 — Week 10: Analytics & Reporting
- Analytics tools fundamentals
- Reading campaign data
- Reporting results to stakeholders
- Using AI tools (ChatGPT, Jasper, AI ad platforms) to write copy, plan content and optimize campaigns
Module 11 — Week 11: Real Campaign & Career Prep
- Running a full campaign project
- Building your marketing portfolio
- Interview preparation
- Using AI tools (ChatGPT, Jasper, AI ad platforms) to write copy, plan content and optimize campaigns
Module 12 — Week 12: Capstone Project
- Apply everything you've learned to a real, end-to-end project
- Using AI tools throughout your final project, where relevant
- Project presentation & review
- Portfolio-ready final deliverable
Where This Can Take You
Graduates of this program go on to roles like:
What's Next, After Learning?
TIM Internship
Join the Tech Skool Internship Market — a 3-month placement where you work with real brands and gain genuine, hands-on industry experience.
TSSR Research Network
Join our student research network — tackling real innovation challenges across industries, with work featured in global publications.
Common Questions
How do I apply?
Click Apply Now on the program you want, fill in the short registration form and submit it.
Are the 4-week courses really free?
Yes. All 4-week programs are free. Just complete the registration form — no payment is required.
I don't have a tech background — can I still do this?
Most of our students start with zero background in the field. The program is built to start from the basics and build up progressively, so no prior experience is required.
I'm worried about the time commitment.
Classes are scheduled flexibly, including evenings, so you can complete the program alongside work, school, or other commitments.
Will I actually get real experience, not just certificates?
Yes. Beyond the course itself, graduates can apply for TIM (our internship placement) for genuine, hands-on experience with real brands.
What support do I get after I complete the program?
Ongoing mentorship, CV and portfolio review, and job placement assistance — plus a strong chance of being retained by the brand you're attached to during your internship.